Now’s not a bad time to talk about the privilege of running a business.

Why now?….because with privilege comes obligations and with obligations comes hard questions and sometimes even tougher answers.

It is about what our expectations are, and what the markets doing, and how we can satisfy our expectations by delivering to that market!

There’s no denying we live in “interesting times” but equally these times are filled with opportunities to confirm what we do and where appropriate adjust our expectations. For those who recall I do rant about avoiding delusion and hallucination….. right now, the future is there to be seen and we need to know where we fit.