The best news is there are only two to choose from.

1. Range extension that bolts onto existing competencies and allows you to leverage your market strengths against new and existing clients.

2. Geographic expansion….with global shrinkage and the availability of an openness of markets. This opportunity has more leads to it than ever before.

Both these alternatives have costs involved, partnerships to be verified, nurtured and embraced beyond these options are the placid waters of survival in the current market.