A moment for generalisation, in our new economy the selling of surgeons, engineers, surveyors, dentists, doctors, solicitors and accountants need to be rethought.

Quantitatively, nay professionally, they’ve all earnt a degree and they can all provide, at some level, the curriculum taught. Right now the challenge (what is missing) is the adding of heart, the generosity and personality, that will allow you to separate and develop personal differences.

The real art is the integration of personality, generosity and values into the degree or doctorate.

Until these “professionals” do inject heart, the average will dominate, and they will be indistinguishable, and being “great” will be rare.

As a professional, our choice is whether to take our average skills and add exceptional heart to them, which will allow us all to enjoy life and work MORE.