The answer is “Asia”….sorry, what was the question?
It is about understanding what the Western Pacific market really looks like, and how we can deliver into the heart of it….. first call is to Austrade to determine whether you are “export ready”?
You may be a local service provider but your competitors now are far more aggressive, far broader in their targeting and far sharper in their delivery.
Where do you fit? Why are your clients buying your product? Why are they investing in you? And how can you build on that relationship?
“Cheaper” is a neat entry point but is rarely sustainable.