The challenge as always is whether we approach it honestly.

Australia is a high cost economy with labour and other regulations making it an economy in need of innovation.

The honesty comes into it when we need to recognise that our future and our planning for our future is not going to be based on doing what we did in the past.

It will be based on looking forward, setting objectives and then working out the cost of delivering those objectives and whether it’s achievable.

The real opportunity is to use this time to take the edges off a slowing business and aggressively pursue new directions, new angles, ideally supported by your current core competencies.