Now there’s the challenge, it’s uncomfortable and concerning but identifying exactly where the pain is, is the art of growing your business.

It may not be about minimising the pain but certainly it will be about reducing this comfort, at least in the short term.

We you go to from here depend on how you choose to set your priorities and from there how you set your goals and review your objectives.

Some would argue we live in painful times and that happens when you are required to change from comfort to new.

The answer is get used to new and be comfortable with it.