A new colleague of mine, Sue Parbury gave me an “alternative translation” of core competencies and/or compelling arguments…. simply it’s

“Own the gap!”

If you do, then the challenge is to keep it and talk about it!

If you don’t, then drive yourself with discipline, external discussion and raw determination into a space that you can own.

This can be metaphoric or real….for mine its metaphoric, there are multiple promises being made about locating clients in a constricting market. We do it with focus, passion and scary determination….and it works.