Not so much a snappy little catch phrase as a call to reject the hallucinations, delusions, opinions and suggestions around the markets that we are operating in.

Current reality is here and now…it’s not about historic cycles, it’s not about working through this and things will change, it is about what you see is what you get for the next 2-3 years and it is about managing and moving towards an organisation and a business that can thrive in that environment.

It is about looking around, finding opportunities, finding alliances, finding colleagues that share the need to be inventive.