An extraordinary thing is a “trust bank”…..McDonalds invests in it and every now and again has to make some withdrawals from it.

Our clients, our customers, our public need to know that we are investing in them and when it comes to the community that can be as valuable in “tough times” as any standard product or loyalty program.

What are you doing about building your community….building a trust bank that you can withdraw from when needed. Many businesses view it the same as insurance (which it is) and don’t believe they’ll need it…..!

Powerful businesses (small or big) understand their place in their community…the opportunity and the need to do more, and when the need for the withdrawal or a threat is present the value is massive.