When it comes to prospects and clients….. are you actively pursuing the people and clients you want to work with?

The economy has changed to the point where this is almost a per-requisite…just by knowing the names (not just the titles) of the individuals you are pursuing (in the nicest possible way) gives your pitch the personalisation that can change words into “value”.

The inverse is true, if you don’t care who you work for then you really do have the opportunity to work for no-one.