Franchising is often seen as a supportive, like minded, focused and driven group working towards shared goals. This can be real….on other occasions the overlying commercial imperative is profit at any cost, and there is little compassion, potential for bullying (in the eyes of franchisees) and even more significant unmet expectations. From the perspective of [...]
It’s not about talent, understanding, persistence, passion or determination….it is about belief in the project and the solution…it is about belief. If you believe it can be done then the only question is can you work hard enough to deliver it?
Virtually all our markets now are about negotiation…prospects are flexible with solutions, their balancing terms of business, durability, speed, reliability and your negotiation is about identifying where your service, where your product fits. The negotiation is about identifying areas of pain that current solutions are inadequately addressing. When no means maybe. And yes means maybe. [...]
If you’re not addressing, solving, or removing the pain better than anyone else in your chosen market then find something else to do. Or.... adjust your offer so it fits with their needs.
In establishing a presence in your prospects mind there are 5 things to be considered. Question 1 –Who are your clients, and why do you think, they think your offer may be their solution. Question 2 – Why are they in the market? Where’s their anxiety? Where’s their pain? Where’s our opportunity?....Are you going to [...]
In today’s demanding environment the USP has died. The most effective way to measure the relevance of your proposition, the reason the people are going to reach into their wallets and give you money as an investment in their own futures is going to be based on the Unique Buying Proposition (UBP). It’s not a [...]
By definition assets provide returns, liabilities represent investments. ..... apologies to all finance-ophiles Your network needs to be used, needs to be productive and you’ve got two choices… • make your current network deliver revenue and work for you or • Press delete and rebuild! If your network doesn’t include: • Your next business partner, [...]
Oprah Winfrey described luck as “preparedness meeting opportunity”….our argument is - be good and don’t presume to be lucky. Your choice is to be prepared, generous and creative when confronted by the opportunity.... or not. When the opportunities arise are you going to be in a position to accept and embrace what needs to be [...]
Time to talk to strange people about strange ideas and even stranger outcomes. The markets are looking for it, your clients are looking for it, your perspective clients are looking for it, and it is up to you as a generous business person to start giving it them...... 2013 is a year in which you [...]
We are seemingly caught in a world where we expect others, someone, government, networking group….just someone….to make things happen. If it’s getting like minded business together then let’s join a network and we will make it happen….the fact is it doesn’t happen! The person, the only one that can make it happen is “me”. Or [...]