As an advisor, my challenge has always been to separate out…read, try and avoid….. the hobbyists that call themselves business people…and focus on business leaders.

Hobbyists are the ultimate survivors generally with alternative income streams, almost always without annual matrix around sales, profitability or output.

Business leaders do one thing that invariably hobbyists don’t, and that is they challenge themselves, they talk to people that make them feel uncomfortable, they look for options and get exposure and question themselves.

I’m excited because I’m finding more business leaders than survivors in today’s market and maybe because that’s it all about the challenge.

Survivors aren’t and leaders are responding to the changed market place.